Digital Activation Manager, Prime Video Canada –, Inc. – Toronto, ON

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  • Professional non-internship programmatic media experience
  • Experience building, executing and scaling automated digital media programs with a focus on video (hands on keyboard)
  • Experience using social planning and buying tools (e.g. Facebook Business Manager)
  • Experience using data and metrics to measure impact and determine improvements
  • Experience manipulating and analyzing data
  • Experience presenting metrics and progress to goal to leadership
  • Experience working cross-functionally with partner teams and external partners/agencies

Job summary
Prime Video is a premium streaming service that offers Prime members a collection of thousands of movies and TV shows— all with the ease of finding what they love to watch in one place. Prime members can watch hit TV series, popular movies and Amazon Originals including The Boys, Tom Clancy’s Jack Ryan, Emmy and Golden Globe-winner The Marvelous Mrs. Maisel, The Wheel of Time along with Canadian Original’s including LOL and All or Nothing: Toronto Maple Leafs. Members in Canada can add channels they love such as Hayu, Starz and STACKTV and all Amazon customers can rent or buy new release movies.

We are looking for a digital media specialist with extensive experience working with social and programmatic platforms and tools to join our Prime Video team in Canada. The Digital Activation Manager will be responsible for implementing digital campaigns that maximize impact, mitigate risk and drive efficiencies at scale by acting as the centralized source of truth for digital campaign management, reporting and optimization. They will have passion for innovation and driving a continuous evolving test & learn agenda. They will work closely with our media agency and partners like Google, Facebook and Amazon Advertising and will champion for best practices and for new product adoption.

We are looking for someone who is highly organized and comfortable working in a fast-moving, dynamic environment. Our ideal candidate has experience implementing programmatic campaigns and understands marketing technology, data analytics and the worldwide programmatic media landscape.

Strong candidates must have the ability to work autonomously, have excellent written and verbal communications skills, and a high attention to detail. This role works closely with our brand, marketing, creative, and social media teams to translate business briefs into best-in-class digital media plans for Canada. They will also work closely with centralized product and program management teams to expand new tools and functionality to Canada.

Key job responsibilities

  • Strategizing digital campaigns with focus on online video
  • Hands on keyboard campaign execution
  • Maintaining the day-to-day campaign management
  • Implementing optimization to reach target audiences and drive cost efficiencies
  • Reporting on campaign performance including specific insights and learnings
  • Working in close contact with media partners to gather best practices and test new products & tools
  • Manage campaign and testing calendar in collaboration with marketing leads
  • Ensure campaigns are trafficked, implemented and optimized correctly
  • Develop and implement best practices across: Creative planning, social strategy, programmatic implementation, targeting, measurement and brand safety
  • Engage with internal programmatic leads on utilization and improvement of their products
  • Build trustworthy relationships with internal business teams, creative leads, measurement teams and agency partners
  • Ensure strong coordination with wider team and global colleagues – aligning and sharing plans

About the team
We’re a tight knit team of entertainment junkies who love everything about films and TV. We are passionate about bringing our customers the best and broadest selection of content to watch, and always strive to deliver the most innovative and buzzy PR and marketing campaigns to engage them authentically.

  • Bachelor’s degree or equivalent
  • 5+ years of professional non-internship programmatic media experience
  • Experience at media or in-house agency.
  • Strong competency with DV 360 and/or ADSP accounts
  • Background in B2C marketing, with experience in customer lifecycle marketing
  • Intense bias for action in a fast-paced, sometimes ambiguous environment
  • Self-motivation and flexibility
  • Exceptional written and verbal communication skills
  • Highly detail-oriented, with excellent organizational skills and ability to multi-task
  • Experience in advertising operations or media planning including the use of planning and paid amplification tools or native social channel ad management tools
  • Fluency in French and English

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.

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