Complete ownership of the territory with the goal to maximize Red Bull consumption
Increases product availability and horizontal distribution in our current buying account base, through opening new account opportunities
Maps and evaluates all sales opportunities within defined territory
Builds and executes an annual territory business plan
Develops marketing and sales plans for all directly managed accounts
Accurately categorizes all opportunities as per the RBC guidelines
Sells in programs and strategies to drive Red Bull demand and consumption in outlet
Executes Red Bull High 5 Excellence and Perfect Outlet standards throughout territory, and tracking results
Responsible for direct territorial budgets, constantly evaluating to improve ROI
Activates Marketing and Trial initiatives in outlet to intensify consumption
Ensures transfer of knowledge to key On Premise stakeholders through training sessions
Monitors distribution of all Red Bull products and ensures that there are no out of stocks, through communication and training of the distributor reps in the territory
80% of the time is spent in field, calling on accounts (Adjustments made for COVID-19 working conditions)